Having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into
an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. A
website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and
convince them to buy. But I know what you’re thinking – easier said than done.
Today, the web is social and interactive. It’s not static like most websites tend to be. As such, a
website can no longer sustain as its own island. We now need to consider integrating search, social
media, content, blogging, and more with our websites. Gone are the days where all it took was a
URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic.
A good website should lead the visitor to know, like and trust the business. I will need some important information from you like:
- information about your business (services, history, team members)
- information about the owners
- pictures of past projects to form a gallery and to place on every page
- pictures of the owners so visitors can see you are real people (part of the knowing and trusting)
- testimonials from customers attesting to what a great job you did for them (more know/like/trust)
- information on how you develop relationships with potential customers
Your website represents who you are and what you offer. When people
see it for the first time they’re thinking:
- Is this site credible?
- Is it trustworthy?
- Is this a professional company?
- Is this company stable?
- Does this site make me feel welcome?
- Am I in the right place?
- facebook fanpage
- linkedin profiles for your owners/managers
- twitter account linked to blog posts and Linkedin
- business directory listings (yellowpages.ca, 411.ca, mantra, hotfrog and any specific directories for your region)
- Google+ Local listing (formerly Google Places)
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