LinkedIn Local Business

How LinkedIn Improves Web Presence

LinkedIn bills itself as

 “…the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

 

LinkedIn is very different from Facebook in that you are focusing on your qualifications as an individual, and connecting to other individuals by virtue of their professions and employers or industries.

Backlink Strength

So why belong to LinkedIn? As with sites like Facebook, LinkedIn has very high PageRank (PR 9), and you can link back to your business site on your profile page. So the first thing you get is a very strong backlink.

Professional Networking

Maybe I should have put this first! The whole purpose of LinkedIn is to provide a place for people in a given industry or profession find each other.  LinkedIn has thousands of Groups to link up with others. Here are some that I belong to:

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