Google+ For Business
1. Start Your Google Plus For Business Listing
Create Your Profile
To create a Google Plus for Businesss listing or page, you first need to have a personal profile on Google+. You can login using your Google account if you already have one. If you don’t have a Google account, it’s very quick and easy to join.
Create a Page
Google Plus for Business can help people learn about what makes your business tick — your products, promotions, hours and anything else you want to share. If your location is important, for instance, add a map to your Google+ page that directs customers right to your doorstep. Keep that information up to date and make it easy to find through Google+ searches.
Grow Your Circles
Whenever people follow you, you can add them to your circles. They’ll also begin to see your posts in their stream. So spread the word and encourage people to add you. You can even get the Google+ badge to let people add you to a circle without leaving your site.
“Follow Our Google+ Page”
Stay up to date with the latest information on Google+ pages. Follow our official Google+ Your Business page and drop by for a hangout, read our tips and let us know what’s working well and what we can make better. We’re just getting started and want to hear what you think.
2. Share Your Google Plus for Business Listing
Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers.
A Quick Look at Sharing on Google+
Google+ pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times.
You can use your stream to post relevant content on your Google Plus for Business page, including photos and video. You can even engage your followers directly by asking questions that start discussions. You can make your posts public so people can find them using search, or use Circles to tailor specific messages to specific followers.
Launch Google Plus Hangouts
Hangouts let you set up one-click video conversations with customers and colleagues alike. You can get face-to-face product feedback, help customers solve problems or simply get to know them better. Or collaborate with remote colleagues on shared documents in real time — all over high-quality, easy-to-use video chat. You can even broadcast and record your conversations using Hangouts On Air, letting you reach thousands of people around the world at once.
3. Promote Your Google Plus Page
Spread the Word
There are lots of ways to promote your site and Google Plus for Business page. Promote it yourself with Google+ Direct Connect and the Google+ Badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to ‘Follow you on Google+’ and using other media outlets to let people know you’re on the platform are also great ways to grow your followers. Learn more about our Google+ Brand Guidelines.
Let people know you’re here by adding the Google+ Badge to your site and connecting it to your Google+ page. This badge lets people +1, see personal annotations and follow your page, directly from your site. Or, just install the Google+ icon. Whenever someone who visits your site clicks the icon, they will be taken to your Google+ page where they can follow your page and see your posts from then on.
Google+ Direct Connect
Wouldn’t it be cool if anyone who did a Google search for your business name and the “+” sign saw your page highlighted in their results? With a Google+ Page and a verified URL you can do just that. Direct Connect shows interested users your most recent posts and a preview of your profile, letting them follow your business, right from their search results page.
People often turn to friends and family for help making decisions. The +1 button combines the power of these personal recommendations with the reach of Google, making it easy to start conversations and offer timely recommendations to your social circles across the web. Get the +1 button.
Connect Your +1’s
Help people see their friends’ recommendations, wherever they find you on the web by connecting +1’s for your website with +1’s on your Google+ page and ads. Once you’ve created your page, you need to put a snippet of code on your site, and advertisers just need to enable Social Extensions in AdWords.
+1 On Search
A recommendation is good; a recommendation from a friend is even better. +1 annotations in Google search help surface these recommendations right when potential customers need them most — when they’re searching for exactly that information. We think that the more personal and relevant Google search results become, the more likely people are to click, and to act, bringing you more qualified traffic.
+1 Button Sharing to Google
Help your words get around by installing the +1 button on any of your web pages, so that when a visitor to that page clicks a +1 button, that specific content is shared on Google+, where people can discuss it with friends and reshare it with their own social networks.
+1 On Display Ads
People tend to trust recommendations from people they already know. Adding the +1 button to your display ads lets you, for the first time, run social-enabled campaigns across millions of sites in more than 40 countries around the world. Even better, +1 buttons on display ads work together with +1 buttons on search results, search ads and your website; a single +1 applies to the same content across the web, no matter where it appears.
4. Measure Your Google Plus Results
Search on Google+ can help you as much as it helps your customers. You can search keywords, names or anything else, and use your search results to understand better what people are saying about your brand, reward superfans with rebate coupons or even jump in to help resolve customer service issues.
Word travels fast online. Ripples let you see your posts spread across Google+, who’s sharing and resharing your content and whose opinions matter. Use it to identify influencers and add them to a circle, or see how communities are formed around your content.
5. Social Reports in Google Analytics
How do +1’s affect user behavior? A new set of social reportsin Google Analytics will show you how your Google Plus for Business listing is doing. Measure +1’s and how engagement on your site changes when personalized recommendations help people find your content across Google products. Also see which of your web pages people are sharing (via a re-share in Google+) or engaging with (via +1 or comment) directly within.
Analytics on a Google Plus for Business Page
Data trumps guessing every time. That’s why in the coming weeks we will be launching tools to give you access to as much data as possible about your Google+ page and +1 activity: who’s interacting with your page and how; your users’ demographics; and info about their social activities like +1’s, shares and comments — all to help you learn how social campaigns affect your bottom line.