Five Things You Need to Be A Highly Visible Business

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There are 5 main things you need to create a highly visible web presence:

  1. Website
  2. Google+ page
  3. Facebook page
  4. Linkedin profile and page
  5. Business listings

What The Five Things Give Your Business

  1. A central selling place for your business
  2. A chance to create a community around your brand
  3. A wide variety of ways to get found in search

About the Five Things

Website

Your website is your chance to present everything there is to present about your business.

  • Build it with WordPress,
  • write regular blog posts about your business
  • make sure search engines know exactly what business you are in
  • be clear about what products and services you offer
  • write interesting content
  • make it clear how to contact you
  • show off what your other clients think of you
  • offer something for free in exchange for the  chance to send newsletters and offers

Google+ Page

Google has a special place to list your business called Google+. This is a very social way to show off your business and it links directly to Google.
Google owns the search business so if you want folks to find you on the internet then you must show Google who and what you are.
Google+ is an amazing resource. Besides creating a listing for your business you can post pictures, videos, and updates about your business. You can also post links to your website, your twitter posts or your facebook page.

Facebook Company Page

Facebook also offers Company Pages that are very easy to set up. Facebook offers something quite different than Google though because Facebook is the number one social site in the world. It’s getting close to a billion members and I can guarantee you that most of your neighbours are already members.
Your company page can be found on Facebook when people search, but also on Google since they are visible to the world. To make the most of this visibility you should post regularly, have great pictures and otherwise engage your audience.
Facebook is one of the highest ranked sites in the world so having a company page there is great for your search results in Google too.

Linkedin Company Page

Linkedin.com is also one of the top-ranked sites in the world and is the only significant professional networking sites. If you are in business you must have a Linkedin profile and a Linkedin Company Page.
Linkedin Company Pages let you add all sorts of information about your business as well as links back to your website, your Twitter feed and any other sites you wish to highlight. Everyone in your organization should have a Linkedin profile stating that they are a part of your business. You can make them administrators, too, and they can share the job of posting links and participating in discussions on your behalf.

Business Listings

There are many, many business listing sites where you can fill out your information and get a free, detailed listing. Sites like Hotfrog, Canada.ca, Manta.ca and Yellowpages.ca all let you create a listing and load up at least basic information like your website address, your business phone and address, and reviews of your business.
Backlinks are places on websites other than your own that have links to your website. For example, if a Yellowpages.ca listing has a link to your website, that is a backlink. Google likes good backlinks and rewards you by putting you closer to the top of search results.

How To Create A Google Plus For Business Listing

google plus for business Google+ For Business

1. Start Your Google Plus For Business Listing

Create Your Profile

To create a Google Plus for Businesss listing or page, you first need to have a personal profile on Google+. You can login using your Google account if you already have one. If you don’t have a Google account, it’s very quick and easy to join.

Create a Page

Google Plus for Business can help people learn about what makes your business tick — your products, promotions, hours and anything else you want to share. If your location is important, for instance, add a map to your Google+ page that directs customers right to your doorstep. Keep that information up to date and make it easy to find through Google+ searches.

Grow Your Circles

Whenever people follow you, you can add them to your circles. They’ll also begin to see your posts in their stream. So spread the word and encourage people to add you. You can even get the Google+ badge to let people add you to a circle without leaving your site.

“Follow Our Google+ Page”

Stay up to date with the latest information on Google+ pages. Follow our official Google+ Your Business page and drop by for a hangout, read our tips and let us know what’s working well and what we can make better. We’re just getting started and want to hear what you think.

2. Share Your Google Plus for Business Listing

Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers.

A Quick Look at Sharing on Google+

Google+ pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times.

Publish Posts

You can use your stream to post relevant content on your Google Plus for Business page, including photos and video. You can even engage your followers directly by asking questions that start discussions. You can make your posts public so people can find them using search, or use Circles to tailor specific messages to specific followers.

Launch Google Plus Hangouts

Hangouts let you set up one-click video conversations with customers and colleagues alike. You can get face-to-face product feedback, help customers solve problems or simply get to know them better. Or collaborate with remote colleagues on shared documents in real time — all over high-quality, easy-to-use video chat. You can even broadcast and record your conversations using Hangouts On Air, letting you reach thousands of people around the world at once.

3. Promote Your Google Plus Page

Spread the Word

There are lots of ways to promote your site and Google Plus for Business page. Promote it yourself with Google+ Direct Connect and the Google+ Badge, and let others recommend you with the +1 button. Including the Google+ logo in your marketing materials, directing users to ‘Follow you on Google+’ and using other media outlets to let people know you’re on the platform are also great ways to grow your followers. Learn more about our Google+ Brand Guidelines.

Google+ Badge

Let people know you’re here by adding the Google+ Badge to your site and connecting it to your Google+ page. This badge lets people +1, see personal annotations and follow your page, directly from your site. Or, just install the Google+ icon. Whenever someone who visits your site clicks the icon, they will be taken to your Google+ page where they can follow your page and see your posts from then on.

Google+ Direct Connect

Wouldn’t it be cool if anyone who did a Google search for your business name and the “+” sign saw your page highlighted in their results? With a Google+ Page and a verified URL you can do just that. Direct Connect shows interested users your most recent posts and a preview of your profile, letting them follow your business, right from their search results page.

+1 Recommendations

People often turn to friends and family for help making decisions. The +1 button combines the power of these personal recommendations with the reach of Google, making it easy to start conversations and offer timely recommendations to your social circles across the web. Get the +1 button.

Connect Your +1′s

Help people see their friends’ recommendations, wherever they find you on the web by connecting +1′s for your website with +1′s on your Google+ page and ads. Once you’ve created your page, you need to put a snippet of code on your site, and advertisers just need to enable Social Extensions in AdWords.

+1 On Search

A recommendation is good; a recommendation from a friend is even better. +1 annotations in Google search help surface these recommendations right when potential customers need them most — when they’re searching for exactly that information. We think that the more personal and relevant Google search results become, the more likely people are to click, and to act, bringing you more qualified traffic.

+1 Button Sharing to Google

Help your words get around by installing the +1 button on any of your web pages, so that when a visitor to that page clicks a +1 button, that specific content is shared on Google+, where people can discuss it with friends and reshare it with their own social networks.

+1 On Display Ads

People tend to trust recommendations from people they already know. Adding the +1 button to your display ads lets you, for the first time, run social-enabled campaigns across millions of sites in more than 40 countries around the world. Even better, +1 buttons on display ads work together with +1 buttons on search results, search ads and your website; a single +1 applies to the same content across the web, no matter where it appears.

4. Measure Your Google Plus Results

Google+ Search

Search on Google+ can help you as much as it helps your customers. You can search keywords, names or anything else, and use your search results to understand better what people are saying about your brand, reward superfans with rebate coupons or even jump in to help resolve customer service issues.

Ripples

Word travels fast online. Ripples let you see your posts spread across Google+, who’s sharing and resharing your content and whose opinions matter. Use it to identify influencers and add them to a circle, or see how communities are formed around your content.

5. Social Reports in Google Analytics

How do +1′s affect user behavior? A new set of social reportsin Google Analytics will show you how your Google Plus for Business listing is doing. Measure +1′s and how engagement on your site changes when personalized recommendations help people find your content across Google products. Also see which of your web pages people are sharing (via a re-share in Google+) or engaging with (via +1 or comment) directly within.

Analytics on a Google Plus for Business Page

Data trumps guessing every time. That’s why in the coming weeks we will be launching tools to give you access to as much data as possible about your Google+ page and +1 activity: who’s interacting with your page and how; your users’ demographics; and info about their social activities like +1′s, shares and comments — all to help you learn how social campaigns affect your bottom line.

Google Plus for Your Business

Essential Facts about Google Plus

Google Plus is the latest Social Networking website on the Internet. It will eventually replace Google Places but for now both services exist.

Google+ provides similar capabilities to Facebook. You can place videos, pictures and links. They can also post updates and messages in their “stream”. The +1 button, which is similar to the Like button in Facebook, is used to recommend pages or updates to your friends.

Watch This Video About Google Plus by Google:

There are many reasons to get your business on Google Plus:

  • Google+ allows you to create a brand page for your business. This brand page allows business owners to market their businesses online for free.
  • Circles allow you to group your contacts and only share information as you wish. When you post an update, you choose which group of contacts to share that information with.
  • When users click the +1 button on your website content or on your Google+ page, contacts in your circles will see that content has been marked as important or helpful to another person reading your site. The number of +1′s will also show in your search results.

 

Why List Your Business With Google Places

Paper business directories aren’t dead yet… but they are heading that way slowly and surely.

There are lots of free online directories and I recommend using them. You should even consider some paid listings in certain industries.

But do NOT ignore the facts:

  • About 80% of the search for business is done online.
  • More than 97% of the consumers search for local businesses online before going for shopping.
  • Google is where at least 2/3 of all search takes place in the U.S., and closer to 90% in Canada
  • Google Places is a free business listing services
  • Google wants to know everything about your business so it can serve it up in results!

What is Google Places?

Google launched Google Places in 2010 as a means for businesses to extend their online presence beyond their business website.

Google Places is a free web page which assembles all aspects of your busines, including

  • your location and operating area
  • customer reviews
  • industry segment
  • other business information

Google Places is one of the biggest online business directories.

Get Your Business Listed

Google Places may already have listed your business for you. To find out, search in Google for your business name. If you show up to the right of search results with a little map you’ll know you have a listing. You should “Claim Your Listing” and fill out the appropriate information.

Benefits of Listing Your Business in Google Places

Google tries to figure out your location and serve up search results that are relevant to your location.

With a Places listing you’ll show up at the top of the page with a map and more information than is possible in a search result. The details displayed are the exact details the searcher is looking for, including a local address and phone number.

Searchers who like your Google Places listing in search may well use this as a way to get to your webpage.

Upload Interesting Content to Your Listing

You can add photos and online videos to show potential clients how their business works. Clients can write reviews, providing social proof of the value of your products or services.

Your administation screen also shows the number of times your listing showed up in searches and also the number of times people clicked on “for more info”.

I can create an interesting and engaging Google Places site for your business! Contact us if you need help claiming your Google Places listing.

Kennedy Forest & Safety Consultants

Craig Kennedy Provides SAFE Company Certification services

Kennedy Forest & Safety Consultants of Williams Lake, British Columbia, delivers SAFE company certification services to business and industry in the Williams Lake, Chilcotin and Cariboo regions. Craig Kennedy, RFT, is owner/operator and an accredited auditor for BC Forest Safety Council.

See client testimonials here

You can contact Craig at the following phone numbers:

250-305-6633 Home
250-267-3722 Mobile

Kennedy Forest & Safety Consultants
1508 Valleyview Drive
Cariboo E
Williams Lake, BC
V0K 2G0

Serving Williams Lake Cariboo and Chilcotin

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